About POV

We are Coadys’ Point of View Consulting - an agency specializing in assisting small to medium-sized businesses, nonprofits, & communities drive inclusive, sustainable growth. It is important to us that we help our clients see the forest AND the trees - we aim to help you see the big picture & the little critical little details to the work we embark on together as well as how to start a project together & defining what success looks like.
Our team can help your nonprofit or small business:
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Develop its marketing and online presence
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Launch an e-commerce website
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Refine your strategic vision and business model
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Build and launch your most ambitious fundraising or sales program or campaign
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Become experts in social media marketing and outreach
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Recruit the leaders or staff who make it happen
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Analyze your database of donors, customers, or clients
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Aid you in developing lasting relationships with donors and key partners
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Identify new fundraising prospects or business clients
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Craft the story that inspires giving or sales
Our team can help your community:
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Develop actionable plans that align your work to key partners and drive real, definable results
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Identify key opportunities to improve your local economy
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Design and launch programs to improve livability or economic well-being for residents and businesses alike
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Assess current conditions that can help local leaders, organizations, and businesses make more informed, impactful decisions
Genevieve Coady, AICP, PhD
Founder and Principal
Dr. Genevieve Coady co-owns POV Consulting with her husband, Darren. She is a senior professional with experience in both public and private leadership roles - supporting business and civic leaders in their work to improve the communities in which they do business and reside. She has built her career by bridging real-world experience to applied research, planning, and implementation. She also has a background connecting art, design, and culture to community development work.
Genevieve has spent her career leading teams and organizations in setting and implementing strategy and meaningful outcomes. Striving to think beyond the obvious, she challenges partners to innovate while keeping the eye on reality.
Genevieve is AICP certified and received a Doctorate in Regional Planning at the University of Illinois at Champaign-Urbana, a Master of Science in Urban Planning from UIUC, and a Bachelor’s of Science from Iowa State University in Community and Regional Planning with a minor in Design.
She is an artist on the side, creating large-scale pieces on societal challenges in America.
Timothy Borich, PhD
Senior Advisor
Dr. Tim Borich has been involved with the study and practice of community development for over 40 years. He currently serves part time as an Associate Professor in the Iowa State University (ISU) Department of Community and Regional Planning, specializing in community and economic development, community outreach, and grant writing.
Tim's career has focused on applied community outreach and support - most notably having retired from ISU as the Director for Extension Community and Economic Development and as the Associate Dean for Extension and Outreach in the ISU College of Design. He has been involved in distance education and online learning for over 25 years as a tenured faculty member at Iowa State University. Prior, he held a number of community and economic development positions - including as an assistant director at the North Central Regional Center for Rural Development.
While at Iowa State University, Tim has been involved in procuring over $18 million dollars in grants and contracts from such organizations as the Farm Foundation, the W.K. Kellogg Foundation, the National Endowment for the Arts, the USDA, HUD, the Iowa Department of Transportation and the Federal Highway Administration. Dr. Borich's awards include the US Environmental Excellence Award for Excellence in Environmental Research, the Excellence in Partnerships Award from the University Economic Development Association, and the National Association of Community Development Extension Professionals Award for Community Development Distinguished Service.
Darren Coady
Founder and Principal
Darren co-owns POV Consulting with his wife, Genevieve and has a broad skill set and experience base. He is a multi-talented and creative problem solver. Just because he hasn't done it before does NOT mean that he can't do it!
After graduating from Notre Dame with a degree in Civil / Environmental Engineering, Darren spent a successful decade in Consulting, Technical Sales, Project & Team Management, and Business Development while further developing his writing and analytical problem solving skills. Most recently, he has consistently been drawn to socially responsible, altruistic, philanthropic endeavors.
Ultimately, Darren strives to prove his former manager right when he predicted: “Limits of [Darren’s] future development are dependent only on the opportunities he is presented.” Now with a Master of Nonprofit Administration (MNA), his goal is to leverage his knowledge and experience from the Private Sector while working to change lives in a positive way – to help kids & families, enhance communities, and improve our society. He is driven by a passion to do something meaningful and important with his life, contributing to a greater cause.
Chris Scherer
Associate Director
Chris is an economic development professional with a passion for community development and engagement. He has spent the last 13 years focusing his efforts on utilizing his business acumen and community leadership experiences in successfully starting up and growing businesses, becoming an effective leader through civic involvement, and creating long-lasting positive impact for local communities.
Currently Chris serves as the incoming Board President for the Fort Atkinson Chamber of Commerce and as a Councilman on the Fort Atkinson Council. He has grown and sold a number of businesses, most recently a large-scale event management and production company – at its peak his team hosted annually 280 events, had a revenue of $650k, and boasted an employee base of 18.
With a background in small business startups and entrepreneurship, Chris has sought to translate his years as a small business owner into coaching small businesses. He now focuses on training business owners on everything from developing a social media presence to designing alternative market strategies and from guiding a business’ strategic pivot to adopting online business sales.
His mantra: starting a business can be from a stroke of luck, but to grow a business takes well calculated thought and action.